With this knowledge, you can optimize your marketing efforts, allocate resources effectively and align your strategies with brand objectives. Take the next step in your market strategy by learning the basics of Relationship Marketing! Download the ebook now to get started. Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their true wants and needs to deliver better-personalized products and services. To create
Phone Number List these relationships with customers, brands need to be powering personalization with the right class of data — that is, zero-party data. What is zero-party data? Zero-party data allows brands to build direct relationships with consumers, and in turn, better personalize their marketing efforts, services, offers and product recommendations. By connecting directly with consumers, rather than making inferences and assumptions, marketers collect zero-party data by simply asking. If customers trust and value their interactions with a brand, they will proactively and intentionally share their data. Brands can then use the data, insights and permissions customers provide to create more personalized marketing.
Marketing metrics are the quantitative measurements marketers use to assess the performance and impact of their marketing efforts. By tracking and analyzing these metrics, brands can gain insight into the effectiveness of their marketing strategies, while identifying areas for improvement, and making data-driven decisions to drive growth and increase the overall ROI. The Need-to-Know Metrics Marketing metrics encompass a wide range of key performance indicators (KPIs) that help evaluate various aspects of marketing activities. There are well over a dozen email marketing metrics to track, but we’ll cover only some of the most fundamental here. Open rate An email open rate is the total percentage of subscribers that took the time to click and open your email campaign. The following formula can help you find this percentage: Open rate = (emails opened ÷ emails delivered) × 100 Click-through rate (CTR) An email click-through rate is how many people clicked on a given call-to-action, hyperlink image or video within a particular email.
